During this internship I worked closely with Artillery's marketing and social media coordinator creating posts for both instagram and facebook promoting the magazine and featured articles from their website. My main task as the intern was to help build their social media presence through weekly post segments.These included art opportunities, gallery reviews, and artist highlights.
One of the many "Art Opps" posts advertising various freelance and residency opportunities to their viewers.I created the concept for this segment as a way to boost their engagement and connect talented artists. My main goal with designig the template for these posts was focusing on providing all the necisarry information without feeling overcrowded.
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An example of a "Artist Highlight" post. With these, my goal was to compel the viewer to visit the website through bold imagery, leaving them wanting to see more. I would also be in charge of finding the social media accounts of each gallery and artist to be used for the caption below.
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This is an example of a "Gallery Review" post. Like the artist highlights, my goal with these posts was to drive traffic to the website and magazine.
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